The 3rd Edition of VIV MEA, an international Trade Fair for intensive animal production and processing was held between 23rd to 25th November 2021 at Abu Dhabi National Exhibition Centre (ADNEC), Abu Dhabi, United Arab Emirates.
It was an informative, exciting, busy and extremely productive show, with an outstanding quality of the profiles in attendance. A memorable edition, which the whole industry deserved so much. A total of 6,671 professional visitors smoothly made it to the 500 exhibitor booths at ADNEC, thus confirming the success of the previous edition in terms of visitor quantity, despite the limited traveling scenario occurred in 2021. At the same time, visitor quality reached even greater results. In fact, ¼ of the total visitors were C-levels. 66% of the visitors came back to the exhibition halls for more than one day. This speaks volumes about the range of products and brands available onsite and about the seriousness of the participants in getting into detailed conversations with the suppliers. The U.A.E. topped the list with 29% of all the visitors coming from the country itself. Importantly, the majority of the visitors came from the rest of the world, with the GCC countries in the lead. 71% of the visitors in fact came from outside of the hosting country. This makes VIV MEA a truly international show and a recognized hub for the whole Middle East and Africa.
Zeus Biotech actively participated in the show. Zeus showcased its innovative concept products like Feed Specific (FSSSF) Enzymes, Fermented Organic Trace Minerals (FOTMs), Non-Antibiotic Growth Promoters, New Generation Probiotics, Yeast Culture along with other range of products in feed mix and water soluble category. There were lot of visitors from the countries like Saudi Arabia, Kuwait, Oman, Jordan, Libya, Syria, Iraq, Iran, Egypt, Pakistan, India, Bangladesh, Kenya, Nigeria, Ghana, Rwanda, apart from UAE. Information about the company activities and details about its products were disseminated. For Zeus Biotech, it was a good opportunity to meet its associates and customers from Middle East, Africa and other Asian countries at the venue.
VIV MEA 3rd edition was initially planned from 31st August to 2nd September 2020 which was rescheduled to 23rd to 25th November 2021, due to the pandemic.