Trouw Nutrition India and Nutreco India celebrated World Egg Day on October 8 pan-India in six different locations – Jadcherla, Hyderabad, Vijayawada, Coimbatore, Surat and Ludhiana. World Egg Day celebration was a part of the 2-week long campaign being run for World Food Day as we aim to play our part in ensuring “future of food” while fulfilling our purpose of Feeding the Future. Eggs being an economic source of healthy protein are the best solution to the challenge we face today.
Saurabh Shekhar, GM-Nutreco South Asia, on the occasion said, “Despite being the third highest egg producing country globally, India faces a major challenge of protein deficiency. 73% of Indian diets are protein deficient and animal protein like eggs can be an easy, economical way to solve this big issue. While promotion on benefit of eggs is not limited to a day but celebrating World Egg Day provides us an occasion to further our measures on spreading awareness about animal protein.”
The event included promotions on benefits of eggs and how it is essential for a healthy future. Activities like distribution of eggs to underprivileged children, differently abled and old aged were undertaken. Further, at office and production locations fun activities to engage associates and highlight the superfood were conducted.
The day was celebrated with great enthusiasm in association with our business partners and stakeholders. We had collaborated with GoodEggs, a premium eggs family-run business that believes in ethical and sustainable production practices; Erode District Egg Poultry Farmers Welfare Association, a local association of poultry farmers; and Eruvaka Technologies, an IOT organization that aims to transform aquaculture practices.
About Trouw Nutrition:
Trouw Nutrition, the animal nutrition division of Nutreco, has a 90-year history of dedication to innovation and deep experience in developing smarter and more sustainable ways of raising healthy farm animals and companion animals. Our broad portfolio of feed specialties, feed additives, premixes and nutritional models and services, along with our ever-increasing expertise in feed, farm and health make us a one-stop-shop with limitless opportunities to create tailored, integrated solutions suited to each customer’s local situation. For more information, please visit: www.trouwnutrition.in