In our journey we visited many faces with our poultry industry legends, and one among them is Mr. Soundararajan, Director of Suguna Foods Pvt. Ltd.
1. Are you originally from Coimbatore?
I am originally from a small village near Udumalpet. However, we eventually settled in Coimbatore as our business operations began from here and the city offered the right environment and infrastructure for growth.
2. What is the best thing you have experienced in your journey so far?
One of the most rewarding aspects of our journey has been pioneering the contract farming model in the poultry industry. This model has empowered thousands of farmers by ensuring consistent income and support. It aligns with our core value of contributing to the economic and social development of rural India. Through this model, we’ve not only uplifted rural communities but also contributed significantly to meeting the protein requirements of our country.
3. What has been your greatest motivation throughout your journey?
Starting from humble beginnings with no management background, our biggest motivation has been the ability to empower farmers and build a committed team that shares a common vision. Watching our efforts translate into livelihoods and a stronger rural economy has been deeply fulfilling.
4. Why did you choose the poultry and livestock industry?
Coming from an agricultural family, I was involved in farming from an early age. This background gave us deep insights into the challenges faced by farmers. We chose to continue in the agri-based sector with a mission to improve farmer welfare, boost their income, and explore new technologies to modernize and grow the industry sustainably.
5. Compared to other major players in the industry, what sets your organization apart?
What sets us apart is our early adoption and implementation of the contract farming model, which was revolutionary at the time. Our focus has always been on people—building strong teams, robust systems, and processes with a clear commitment to all stakeholders. We believe in creating long-term value through integrity and innovation.
6. Can you tell us about your family?
I have a small and contented family. I live with my wife and we are blessed with a son and a daughter. Their support has been a big part of my journey.
7. What is your vision for Suguna’s position in the livestock industry?
We don’t see ourselves as competing for the title of ‘leader’; instead, we aim to be a responsible and impactful player in the industry. Our goal is to contribute meaningfully by ensuring access to nutritious protein for every Indian.
8. What is your dream for the next generation entering this business?
My dream for the next generation is to uphold the legacy, values, and stakeholder commitment we’ve built over the years. At the same time, they must embrace innovation, leverage emerging technologies, and continue to advance the industry sustainably.
9. What is your favorite food?
I prefer protein foods that support a healthy lifestyle. I naturally value protein-rich meals.
IO. What are your hobbies?
In my leisure time, I enjoy long drives and spending time in nature, particularly in wildlife settings. These moments allow me to relax and reconnect with the natural world.
About Suguna
Suguna Foods Pvt. Ltd, India’s leading poultry conglomerate, has grown significantly over a period of 40+ years.
The company’s core value is its dedication to economic and social development in rural India, and it has currently empowered over 40,000+ farmers from 15,000+ villages across 18 Indian states, rewriting the destiny of thousands of farmers and creating our future entrepreneurs. It mobilizes to be the ‘protein leader’ and bridges with adept business ideals that strive to build a healthier nation for consumers.