Venky’s PAN India Campaign on: “Mission Gut Health” – for Sustainable Poultry Farming

A nationwide Technical Engagement Programme highlights the growing importance of gut health, pathogen control and precision acidification in sustainable poultry production.

The Indian poultry industry is continuously evolving in response to the need for efficient production, improved animal health and sustainable farming practices. Against this backdrop, a series of technical seminars under the “Mission Gut Health for Sustainable Poultry Farming” brought together poultry professionals, veterinarians, nutritionists and industry stakeholders across major poultry-producing regions of India.

Conducted between 7th to 12th September 2026, the series of seminars covered 13 technical seminars across Kurukshetra, Panipat, Yamuna Nagar, Bengaluru, Namakkal, Siddipet, Berhampur, Bhubaneswar, Barddhaman, Amaravati, Bankura, Aligarh and Rudrapur. All the programs were conducted under guidance of Mr Deepak Khosla (GM-Sales and Marketing), Dr. Hemant Murade (DGM-Sales), Dr N. Baburaj (DGM-Sales), Mr Harjit Padda (DGM-Sales) and Mr Chita Ranjan Sahoo (AGM-Sales). Successful organization of events was done by AGMs Dr Shiwarkar, Mr R. D. Lokesh, Mr G. Chinnaraj, Mr Suneel Sharma, Mr Shashi Bhushan, Mr Ram Ghate and Mr Raju Tanna; ZMs Mr Hemant Jha, Mr M. Babu, Mr Murugesan, Mr Ashok Gangula, Mr Sandeep Saini, Mr Kaustav Chattopadhyay, Dr. Rakesh Yadav, Mr Sriravi and Mr Satyajit Mohanty; and Mr Abhishek Gupte. The programmes provided a platform for technical exchange on gut health management, pathogen control and practical nutritional strategies for improving poultry performance.

The programme featured technical presentations from specialists including Dr Christian Luckstadt, Technical Director, Addcon; Dr Vishwas Sagajakar, DGM Marketing, Venky’s India Limited; Dr Prasad Kulkarni, Regional Lead, South Asia, Addcon; Dr Vaibhav Patil, Technical Manager – Nutrition; and Dr Amruta Doiphode, Product Management, supported by regional sales and technical teams.

A common industry priority: healthy gut, healthy birds

Across the seminars, gut health emerged as a central pillar of sustainable poultry production. The discussions emphasized that maintaining a stable and functional gastrointestinal environment is closely connected with bird health, productivity and overall production efficiency.

The “Mission Gut Health”- for Sustainable Poultry Farming theme was presented at several locations, while other programmes focused specifically on Salmonella control and gut health optimization.

Understanding the importance of organic acids in gut health

One of the key discussion points throughout the program was extensive use of antibiotics and their adverse implications. The sessions examined the industry’s need to adopt alternative approaches that can support gut health while fitting into modern poultry production systems.

The program highlighted organic acids as one of the nutritional tools that can be considered as an alternative approach to AGPs. Rather than focusing solely on pathogen treatment, the discussions emphasized the importance of creating a gut environment that supports effective digestion and contributes to maintaining microbial balance.

This approach is particularly relevant as poultry producers increasingly look for sustainable nutritional strategies that can complement improved farm management, biosecurity and disease-control programmes.

How organic acids work against pathogens?

A significant part of the technical presentations was devoted to understanding how organic acids act against pathogenic microorganisms.

The speakers discussed the role of acidification in creating an unfavourable environment for undesirable bacteria while supporting the overall gut environment.

The technical discussions therefore connected the science of organic acids with practical poultry production requirements.

Acidomix® DF Plus: an important tool for gut acidification

Another major topic was the importance of Acidomix® DF Plus as a gut acidifier and its precision delivery technology.

This technical focus provided participants with an opportunity to understand the relevance of acidification strategies and how they can be incorporated into modern poultry feeding programmes.

The speakers explained the importance of delivering active acidifying components effectively within the digestive system. Precision in delivery is particularly relevant when the objective is to achieve consistent nutritional and gut-health effects under commercial production conditions.

The programme also presented Acidomix® DF Plus trial information from India, giving participants an opportunity to discuss the product in the context of local poultry production.

In addition to Indian trial experiences, the programme covered Acidomix® DF Plus testimonials from across the globe, connecting international experience with the technical discussions taking place among Indian poultry professionals.

From gut health to sustainable poultry farming

A common message running through the programme was that gut health should be viewed as an integral component of sustainable poultry production rather than as an isolated nutritional issue.

The discussions connected several important elements:

  • Reducing dependence on AGPs and understanding their potential drawbacks.
  • Exploring organic acids as part of alternative gut-health strategies.
  • Understanding the mechanisms through which organic acids can act against pathogens.
  • Recognizing the role of Acidomix® DF Plus as a gut acidifier and its precision delivery technique
  • Learning from Acidomix® DF Plus trials in India.
  • Considering international experiences and testimonials in the context of poultry production.
  • Addressing specific challenges such as Salmonella control and other enteric pathogens.

Building the next phase of poultry health management

The “Mission Gut Health”- for Sustainable poultry Farming, represents a technical engagement focused on one of the industry’s most important areas: maintaining bird health while improving production efficiency and sustainability.

By taking the discussion directly to poultry-producing regions, the seminars created opportunities for interaction between technical experts and industry stakeholders. The series also demonstrated the increasing importance of science-based nutritional strategies in modern poultry production.

The Mission Gut Health: Technical Engagement Programme brought these themes together across a series of regional seminars, providing poultry professionals with technical perspectives and practical discussion points aimed at supporting the continuing development of sustainable poultry farming in India.

The successful execution of the Mission Gut Health Technical Seminar Series was supported by the coordinated efforts of regional sales, technical and management teams. We acknowledge the contributions of colleagues including Dr. Satish Ranvir, Dr. Gajanan Chavhan, Dr. Narendra Sharma, Dr. Venkatvasan, Dr. Shashi Kumar, Dr. Puneet, Dr. Skandan, Dr. Mohanraj, Dr. Nilesh Datir, Dr. Vikrant Arde, Dr. Tushar Mahanavar, Dr. Jaypal, Mr. Dinesh Umapathy, Mr. Rajarathanam, Mr. Senthilkumar,  Mr. Arun Kulkarni, ,Mr. Rajat Patnaik, Mr. Ramakant Mishra, Mr. Sukhvinder Banwala, Mr. Ram Mehar, Dr. Kailas Mithia, Mr. Manoj Kadyan, Mr. Yogesh Sharma, Mr. Shambhunath Haldar, Mr. Ayan Karmakar,  Mr. Sayan Maity,