Dr Parag Acharya
Scientist (LPM), R.R.T.T.S., O.U.A.T., Bhawanipatna-766001
The Western Undulating Zone of Odisha, covering the districts of Kalahandi and Nuapada, is marked by a hot, moist and sub-humid climate, with an average annual rainfall of 1352 mm. Temperatures range from a scorching 37.8°C in summer to 11.9°C in winter. The region is mainly composed of Red, Mixed Red and Black, and Black soils. Despite their agricultural potential, the area remains prone to droughts, famines and persistent socio-economic challenges.
Amidst these challenging conditions, in the remote yet vibrant village of Pastipada, under Bhawanipatna block of Kalahandi district, stands a remarkable example of agricultural resilience and entrepreneurship — Friend’s Egg Unit. This commercial poultry farm, owned and managed by the visionary farmer Mohammed Gouse, has emerged as a beacon of self-reliance, innovation and sustainable rural livelihood. Through dedication, strategic planning and effective utilization of government support under the Mukhyamantri Krushi Udyog Yojana (MKUY), Gouse transformed a modest beginning into a thriving enterprise — showcasing how determination can turn adversity into opportunity.
Established on February 12, 2020, under the Mukhyamantri Krushi Udyog Yojana (MKUY) — a flagship initiative of the Government of Odisha to promote agri-enterprises — Friend’s Egg Unit is a testament to what well-channeled government support, combined with personal grit and dedication, can accomplish.
The Beginning: From Vision to Venture
Mohammed Gouse, a youth with a passion for farming and a head for business, envisioned creating a commercial layer poultry unit that could cater to the nutritional needs of the region while generating local employment. With a clear vision and support from MKUY, he initially started with a smaller flock, gradually expanding it to a thriving commercial layer farm with a capacity of 60,000 birds. By June 2020, within four months of establishment, egg production had begun in full swing. From the outset, the unit focused on professionalism, breed management and adherence to biosecurity protocols — ensuring a stable base for long-term success.
Scaling Up: Breed Management and Productivity
The farm rears two globally renowned commercial layer breeds — Bovans and BV 300 — known for their high egg-laying performance and feed efficiency. The Bovans brand includes a variety of layer breeds, with Bovans Brown being one of the most widely preferred for brown egg production. These birds are valued for their early and sustained laying performance, maintaining excellent consistency in egg size and shell quality. In addition, BV 300 is a high-performing white-egg laying strain developed by the VH Group. It is well-regarded for its adaptability to diverse climatic conditions, making it suitable for varied farming environments. This strain is appreciated by poultry farmers for its steady productivity, feed efficiency and uniform egg size. On average, a BV 300 hen is capable of laying around 330 eggs, each weighing approximately 60 grams, offering a balanced combination of quantity and quality — essential for maximizing returns in commercial poultry ventures. With meticulous planning and scientific rearing practices, the unit consistently achieves a daily production of 45,000 eggs, making it one of the significant egg producers in the region.
Revenue Generation: The Power of Eggs
Eggs produced at the unit are sold at an average rate of ₹4.50 per egg, tapping into both local markets and supply chains extending to neighbouring districts. The steady demand for eggs ensures a consistent cash flow, enabling the unit to manage operations, reinvest in infrastructure, and support allied activities.
Today, Friend’s Egg Unit produces around 45,000 eggs daily, generating a stable income by selling them at ₹4.50 per egg. With consistent production and efficient management, the farm earns an approximate profit of ₹3 lakh per month, translating to nearly ₹36 lakh annually.
Beyond Profit: The Impact on Rural Livelihood
The success of Friend’s Egg Unit goes far beyond its balance sheet. The unit has become a local employment generator, directly employing 15–20 workers from nearby villages. From daily operations, feed distribution, egg collection and packaging, the enterprise offers a livelihood to both skilled and semi-skilled labourers. Additionally, Gouse has actively mentored local youth interested in poultry and agribusiness, becoming a role model for self-employment. The ripple effect of his venture has encouraged several new poultry start-ups under MKUY and similar state schemes.
Sustainability and Best Practices
One of the core strengths of the farm is its adherence to sustainable and hygienic practices:
- Regular vaccination schedules to prevent disease outbreaks
- Scientific litter management to maintain cleanliness and reduce ammonia levels
- Efficient feed-to-egg conversion ratio for profitability
- Proper housing and ventilation, especially during peak summer and monsoon
The farm is also exploring solar-powered lighting and water systems to reduce its carbon footprint and ensure uninterrupted operations during power cuts.
Recognition and Future Goals
The consistent performance and efficient management have brought recognition to Friend’s Egg Unit at both local and district levels. Officials from the Agriculture and Animal Husbandry departments often cite the unit as a “model poultry enterprise” during training and awareness programs.
Looking ahead, Mohammed Gouse plans to:
- Expand the unit to 1 lakh birds
- Set up an egg grading and cold storage facility
- Launch a branded egg line focusing on quality and nutrition
- Explore value-added products
Conclusion: A Story That Inspires
Friend’s Egg Unit is more than a poultry farm — it is a story of entrepreneurship nurtured by opportunity and driven by passion. In a district often associated with challenges in agriculture and livelihoods, Mohammed Gouse’s venture stands as a shining example of how innovation, planning and the right support can create sustainable change. As thousands of eggs leave the farm daily, they carry not just nutrition to the tables of consumers, but also the powerful message of rural prosperity, resilience and hope.