In a landmark development poised to transform India’s poultry sector, Easy Poultry Innovation LLP — part of the esteemed AGHI Group and its premium feed brand Easy Feeds — has entered into an exclusive agreement with Novogen, a global leader in poultry genetics, to introduce the Novogen layer breed in India from 2026.
The signing ceremony was held on Saturday, August 2, at Hotel Noormahal, Karnal, in the presence of industry leaders, experts, and over 100 progressive poultry farmers.
Technical Seminar: Setting the Stage for Innovation
Prior to the signing, Easy Poultry Innovation LLP organized a comprehensive technical seminar on Novogen genetics and management.
- Dr. Rakesh Soni formally inaugurated the session, introducing the AGHI Group, highlighting its contributions to the Indian poultry industry, and reinforcing its farmer-first vision.
- Mr. Kuntal Desai then introduced the Novogen organization and its leadership team, outlining the company’s global footprint and its commitment to farmer success.
- The Novogen leadership and technical experts presented in-depth insights:
- Mr. Mickael Lehelloco, CEO of Novogen, detailed the journey of the Novogen layer and its exceptional performance benchmarks worldwide.
- Mr. Stéphane Lemoine, Deputy Director, shared global case studies and experiences from layer farms across different countries, underlining the breed’s adaptability and resilience.
- Dr. Andrea, Technical Head, provided critical guidance on biosecurity and management practices essential for optimizing flock health and productivity.
The seminar concluded with a vote of thanks from Dr. Suhail Nabi, who acknowledged the presence of dignitaries, experts, and farmers, and emphasized the importance of this strategic partnership for India’s poultry future.
About Novogen
Headquartered in France, Novogen is recognized in more than 70 countries for its advanced layer genetics. Renowned for productivity, superior egg quality, and cost-efficient feed conversion, Novogen continues to set global benchmarks in sustainable and profitable poultry farming.
About AGHI Group & Easy Poultry Innovation LLP
With over a decade of service to India’s poultry sector, the AGHI Group has established itself as a trusted partner for farmers through its premium brand Easy Feeds. The group provides high-quality feed, Poultry equipment, and end-to-end technical guidance. Guided by its farmer-first philosophy, AGHI Group combines global innovations with local expertise to deliver measurable results for the poultry community.
The Signing Ceremony
The agreement was officially signed by Mr. Vaibhav Aghi, Managing Director of Easy Poultry Innovation LLP, and Mr. Mickael Lehelloco, CEO of Novogen, in the presence of senior representatives from both organizations. The ceremony marked the beginning of a new chapter in Indian egg production, characterized by shared values of innovation, sustainability, and farmer empowerment.
A Milestone for Indian Poultry Farmers
The introduction of the Novogen layer will provide Indian farmers with access to a globally proven bird offering:
- Outstanding laying persistency
- Uniform egg size and superior shell quality
- Highly efficient feed-to-egg conversion
- Adaptability to diverse management systems
By combining Novogen’s genetic excellence with AGHI Group’s extensive distribution and farmer-support network, the partnership is set to raise the standard of Indian egg production.
Mission
To empower farmers with the finest poultry genetics and nutrition, enabling sustainable, profitable, and high-quality egg production for India’s growing demand.
Vision
To be India’s most trusted poultry partner, setting industry benchmarks in innovation, quality, and farmer support while contributing to a stronger agricultural future.
Quote from AGHI Group
“This collaboration with Novogen is more than a business agreement — it is a commitment to every farmer we serve. With the best chicks, the best feed, and the best technical support, we ensure their success remains at the heart of our mission.”