VIV Select India 2026, held from 22nd to 24th April 2026, emerged as a significant platform for innovation, collaboration, and knowledge exchange in the livestock and poultry sectors. Among the key participants, De Heus Animal Nutrition India stood out with a strong presence, strategic partnerships, and insightful contributions to industry discussions.
A Strategic MoU to Support Poultry Farmers and Drive Poultry Excellence
The highlight of Day 1 at VIV Square was the signing of a landmark Memorandum of Understanding (MoU) for “Precision Feeding and Farming for Independent Farmers in India”, a RVO Cluster Program. The partnership brought together De Heus Animal Nutrition India, Manreet Hatchery, VDL Agrotech and Royal Pas Reform, reinforcing a shared commitment to advancing poultry production systems in India. Under this project the partners will work towards strengthening India’s Poultry sector by working on:
– Precision Feeding and Farming; enhancing biosecurity and animal health management
– Building and operating a pilot facility integrating technologies and expertise of De Heus, Manreet Hatchery, VDL Agrotech and Royal Pas Reform
– Promote responsible use of antibiotics, AMR reduction and safer food for consumers
The MoU signing ceremony was graced by the presence of distinguished dignitaries, including Her Excellency Marisa Gerards, Ambassador of the Netherlands, and Ms. Marion, Agriculture Councillor of the Netherlands. Their presence underscored the growing international cooperation and the importance of Indo-Dutch partnerships in strengthening sustainable agriculture and livestock development.
Showcasing Innovation at the Exhibition Booth
Throughout the three-day exhibition, De Heus engaged with a wide spectrum of stakeholders through its interactive booth. The company showcased its advanced nutritional solutions, emphasizing sustainable practices, improved feed efficiency, and productivity enhancement across poultry and dairy segments. The booth served as a hub for farmers, industry experts, and partners to exchange ideas and explore future collaborations.
Knowledge Sharing at VIV Square
De Heus further cemented its role as a thought leader by actively contributing to knowledge sessions at VIV Square.
On Day 1, a Poultry Conference on “Advances in the Poultry Sector” featured a compelling session by Mr. Gerry Oude Elferink, Poultry Nutrition and Support Director, delivered an insightful talk on “Nourishing Future Generations with Modern Poultry Production Systems”, his session highlighted the importance of efficient nutrition, sustainability, and technological advancements in meeting the growing global demand for poultry products and received a positive feedback and initiated conversations with various stakeholders of the industry.
On Day 2, the focus shifted to dairy, where Mr. Rutger Oudejans, Managing Director, De Heus Animal Nutrition India, addressed the audience during the Dairy Conference. His presentation on “India’s Dairy in the Global Context” offered a comprehensive perspective on India’s position in the global dairy landscape, emphasizing opportunities for growth, modernization, and international competitiveness.
Strengthening Industry Commitment
De Heus Animal Nutrition India’s participation at VIV Select India 2026 reflected its commitment to fostering partnerships, driving innovation, and supporting the evolving needs of the livestock sector. The MoU signing not only marked a milestone in collaborative progress but also reinforced the company’s vision of building a sustainable and future-ready animal nutrition ecosystem in India.
As the livestock industry continues to evolve, platforms like VIV Select India play a crucial role in shaping its future,a and De Heus remains at the forefront, contributing with expertise, partnerships, and a clear vision for growth.
“At De Heus Animal Nutrition India, our Feed for Food and Responsible Feeding program guide everything we do, ensuring safe, sustainable, and efficient nutrition that supports farmers, animal welfare, and the future of food” – Mr. Amit Mittan, Commercial Director – De Heus Animal Nutrition India
“We are committed to Nourishing Future Generations by building sustainable supply chains and driving operational excellence, delivering consistent, high-quality nutrition solutions while ensuring efficiency, transparency, and sustainability” – Mr. Tanveer Malik, Chief Operating Officer, De Heus Animal Nutrition India