VIV MEA 2025 reaffirmed its position as the premier B2B platform for the feed-to-food industry in the Middle East and Africa, welcoming 10,830 professional visitors and 144 industry leaders from over 110 countries. Held from November 25–27, 2025 at ADNEC, Abu Dhabi, the event featured 505 exhibitors from 49 countries, showcasing cutting-edge solutions and technologies for animal protein production, animal health, breeding and hatching, croptech – feedtech, food engineering, feed ingredients and additives, aquaculture, and related sectors.
Mr. Jeroen van Hooff, President & CEO of Royal Dutch Jaarbeurs and VNU Group, shares his great optimism towards VIV MEA and its future. “VIV MEA is a vital engine driving the conversation around global food security. The immense participation this year, together with the focus on sustainable solutions and smart technology, clearly demonstrates the commitment of the region to overcome challenges. We are proud to be an enabling platform for a resilient, self-sufficient, and technologically advanced food system for the next generation. The UAE’s strategic vision and investment in food security innovation make it an indispensable partner in shaping the future of agriculture across the region and beyond. The energy from this edition carries us forward with great optimism towards our next gathering.”
Over three days, VIV MEA delivered a vibrant marketplace for knowledge exchange, networking, and business development. Industry leaders, innovators, and decision-makers gathered to explore trends, forge partnerships, and discover solutions shaping the future of livestock, poultry, dairy, aquaculture, and related industries. The show’s strategic partnership with the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) reinforced its commitment to advancing the region’s feed-to-food industry, focusing on food safety and sustainable agricultural development.
Attendees engaged in a comprehensive program featuring over 30 conference sessions with 130 speakers which were mostly free-to-attend. Furthermore, the Cities Leading Food Production Roundtables brought together international delegates to discuss critical topics spanning governance, technology innovations, water management, and regenerative agriculture; while the Poultry Marketing Round Table (PMRT) tackled intelligent water management in poultry farming.
This time there was significant participation from delegates from South Asia, representing the feed millers, poultry breeders and pharmaceutical firms. The visitors found the exhibition to be highly informative, gaining insights into cutting-edge technologies and logistical advancements. VIV focuses on bringing together supplier and buyers from Feed to Food under one roof. This includes feed (ingredients) and animal health, animal husbandry, equipment for breeding, farming, slaughtering, processing and much more.
The prominent Indian companies who exhibited at VIV MEA 2025 were Nurture Technology Pvt Ltd, Optima Life Sciences, DSAND Animal Nutrition Pvt. Ltd., PVS Group of Companies, AMORVET, Devee Group, ABTL Enzymes-Animal Health & Nutrition, Elpe Labs, Rivansh Animal Nutrition Pvt. Ltd, Natural Herbs & Formulations Pvt. Ltd., Vinayak Ingredients Pvt. Ltd., and many others.
This year VIV MEA 2025 hosted three prominent international pavilions featuring the latest innovations from the United States, France and Korea. VIV MEA, continue to focus on innovation, bringing together buyers and sellers of the latest technologies and products to ensure the success of trade visitors’ businesses. According to the Indian delegation, the visit to VIV MEA was informative and certainly worthwhile. Delegates took the note of the latest innovations in and see how the technologies could apply at Indian poultry producer level as some of these innovations could well be adopted by Indian poultry producers.
The VIV worldwide team and its partners extend their gratitude to the exhibitors, attendees, and supporters who contributed to making VIV MEA 2025 a massive success. VIV MEA is a part of the VIV Worldwide portfolio and is organized by VNU Europe, the international division of Royal Dutch Jaarbeurs.
Now the new edition of VIV worldwide in partnership with the Poultry Federation of India will be VIV Select India – a premier Feed to Food trade show catering to the Indian animal protein and livestock industry. The event will take place from April 22-24, 2026, at the Yashobhoomi Convention Centre in New Delhi, India. According to Mr. Patrick van Rooij, Project Manager, VIV Select India is a chance to engage deeply with industry leaders, understand emerging trends and explore how we can build lasting partnerships that drive real value across the livestock sector.