World Egg Day 2021: EW Nutrition India launches ‘’Egg Anthem’’ to highlight benefits of eggs for the whole family

Karnal, 6th Oct.: EW Nutrition India set off its mobile van egg awareness campaign from Karnal with the launch of ‘’Egg Anthem – Chota sa Anda” by the Chairman of Karnal Poultry Association, Mr. Bhutani along with other association members. From EW Nutrition, Mr. Rohit Bhatia, Head-Marketing Communications & Mr. Nishi K Rana, ZBM-North were present on the occasion. Mobile van will move across major cities of Haryana to increase awareness amongst public about benefits of eggs for the whole family.

World Egg Day is a global event, celebrated on the second Friday of October every year, welcomes everyone to honour the unique contribution eggs make to supporting people around the world. This year World Egg Day is on 8th Oct 2021 and egg fans worldwide will celebrate the power of the egg and all its nutritional and environmental benefits.

Rohit Bhatia while speaking to ‘’Poultry Technology’’, emphasizes on the point that ‘’Per capita egg consumption in our country is only 75 eggs per year whereas ICMR has recommended 180 eggs/person/year. On one side, there is big opportunity for layer farmers in coming years when our egg consumption touches the desired number and on the other side we need to increase per capita egg consumption to meet our objective of 180 eggs/person. As part of industry, it’s also important that we should support government & poultry organizations in increasing awareness on benefits of eggs for complete family.’’ Talking about the idea behind egg anthem, he mentioned ‘’In our egg anthem we have tried to highlight theme ‘’Eggs for All’’ by talking about benefits of eggs for child growth & learning, both for mummy & papa to remain fit & healthy as well as for ‘’Dada – Dadi’’ since egg provides essential nutrients for elderly too’’.

The health benefits of eggs are vast. Eggs are a healthy, nutritious and affordable part of the diet for people at all stages of life. They contain 13 essential nutrients, including choline, which supports foetal brain development; vitamin B12 and iron for child growth and overall brain function; and iodine, which aids the healthy functioning of the nervous system and maintains healthy skin.

This unique range of qualities means that eggs are an ideal choice for all different kinds of lifestyle as well as age, from athletes to academics.

Along with their nutritional value, eggs are the most environmentally sustainable and affordable animal-source protein available, helping support families around the world as well as the planet itself.

About EW Nutrition 

EW Nutrition offers animal nutrition solutions to the feed industry. The company’s focus is on gut health, supported by other product lines. EW Nutrition researches, develops, produces, sells and services most of the products it commercializes. In 50 countries, key accounts are served directly by EW Nutrition’s own personnel.  

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